Coco Chanel

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Gabrielle Bonheur "Coco" Chanel (1883-08-191971-01-10) was a pioneering French fashion designer whose modernist philosophy, menswear-inspired fashions and pursuit of expensive simplicity made her arguably the most important figure in the history of 20th-century fashion.


  • A fashion that does not reach the streets is not a fashion.
  • A girl should be two things: who and what she wants.
  • A style does not go out of style as long as it adapts itself to its period. When there is an incompatibility between the style and a certain state of mind, it is never the style that triumphs.
  • A woman has the age she deserves.
  • A woman is closest to being naked when she is well dressed.
  • A woman should be two things: classy and fabulous.
  • As long as you know men are like children, you know everything.
  • Don't spend time beating on a wall, hoping to transform it into a door.
  • Dress sharply and they'll remember the outfit; dress impeccably and they'll remember the woman.
  • Elegance does not consist in putting on a new dress.
  • Elegance is not the prerogative of those who have just escaped from adolescence, but of those who have already taken possession of their future.
  • Elegance is refusal.
  • Fashion is architecture: it is a matter of proportions.
  • Fashion is made to become unfashionable.
  • Fashion is not simply a matter of clothes. Fashion is in the air, born upon the wind. One intuits it. It is in the sky and on the road.
  • Fashion passes, style remains.
  • Great loves too must be endured.
  • Guilt is perhaps the most painful companion of death.
  • How many cares one loses when one decides not to be something but to be someone.
  • I don't know why women want any of the things men have when one of the things that women have is men.
  • I don't understand how a woman can leave the house without fixing herself up a little - if only out of politeness. And then, you never know, maybe that's the day she has a date with destiny. And it's best to be as pretty as possible for destiny.
  • I invented my life by taking for granted that everything I did not like would have an opposite, which I would like.
  • I love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity. Vulgarity is the ugliest word in our language. I stay in the game to fight it.
  • I love myself.
  • I was the one who changed, it wasn't fashion. I was the one who was in fashion.
  • If a man talks bad about all women, it usually means he was burned by one woman.
  • In fashion, you know you have succeeded when there is an element of upset.
  • In order to be irreplaceable one must always be different.
  • Innovation! One cannot be forever innovating. I want to create classics.
  • It is the unseen, unforgettable, ultimate accessory of fashion that heralds your arrival and prolongs your departure.
  • I've never done anything by halves.
  • Jump out the window if you are the object of passion. Flee it if you feel it. Passion goes, boredom remains.
  • Look for the woman in the dress. If there is no woman, there is no dress.
  • Luxury must be comfortable, otherwise it is not luxury.
  • Material things aside, we need no advice but approval.
  • May my legend prosper and thrive. I wish it a long and happy life.
  • My friends, there are no friends.
  • My reason for choosing diamonds is that, dense as they are, they represent the greatest worth in the smallest volume.
  • Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.
  • Scheherezade is easy; a little black dress is difficult.
  • Since everything is in our heads, we had better not lose them.
  • Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.
  • Success is often achieved by those who don't know that failure is inevitable.
  • The best color in the whole world, is the one that looks good, on you.
  • The most courageous act is still to think for yourself. Aloud.
  • There are a lot of duchesses, but only one Coco Chanel.
  • There are people who have money and people who are rich.
  • There goes a woman who knows all the things that can be taught and none of the things that cannot be taught.
  • There is time for work, and time for love. That leaves no other time.
  • Those who create are rare; those who cannot are numerous. Therefore, the latter are stronger.
  • To achieve great things, we must first dream.
  • When accessorizing, always take off the last thing you put on.
  • When I can no longer create anything, I'll be done for.
  • When you give women back their mystery, you give them back their youth.
  • Why am I so determined to put the shoulder where it belongs? Women have very round shoulders that push forward slightly; this touches me and I say: 'One must not hide that!' Then someone tells you: 'The shoulder is on the back'. I have never seen women with shoulders on their backs.
  • Youth is something very new: twenty years ago no one mentioned it.
  • Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.

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