Advertising slogans

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Sourced

  • It takes a tough man to make a tender chicken.
    • Perdue (1972), Scali, McCabe & Sloves; reported in Robert F. Hartley, Marketing Successes, Historical to Present Day: What We Can Learn (1985), p. 171.
  • With a name like Smuckers....it has to be good.
    • Smuckers, reported in Cynthia S. Smith, Step-by-step Advertising (1984), p. 74.
  • Between love and madness lies Obsession.
    • Calvin Klein's Obsession (1985), reported in Robert Jackall and Janice M. Hirota, Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (2003), p. 212.
  • The lion leaps from strength to strength.
    • Peugeot, 1980s, reported in J. Jonathan Gabay, Gabay's Copywriters' Compendium: The Definitive Creative Writer's Guide (2006), p. 602.
  • Obey your thirst.
    • Sprite, reported in Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising (1996), p. 263.
  • A mind is a terrible thing to waste.
    • United Negro College Fund, by Young & Rubicam (1970s), reported in George R. Bonner Jr., "Public-service advertising nears No. 1 ad pace in US", Christian Science Monitor (April 26, 1983), Business, p. 10.
  • It takes a licking and keeps on ticking.
    • Timex Corporation (1956), reported in William Harley Davidson, José R. De la Torre, Managing the Global Corporation: Case Studies in Strategy and Management (1989), p. 21.
  • Be all that you can be.
    • United States Army, 1981-2001, N. W. Ayer, reported in Craig C. Pinder, Work Motivation: Theory, Issues, and Applications (1984), p. 50.
  • Is it live, or is it Memorex?
    • Memorex video cassettes (1970s), reported in Richard D. Leppert, Susan McClary, Music and Society: The Politics of Composition, Performance, and Reception (2001), p. 174.
  • Melts in your mouth, not in your hands.
    • M&Ms (1954), reported in Joël Glenn Brenner, The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, (1999), p. 172.
  • Sometimes you feel like a nut, sometimes you don't.
    • Peter Paul Almond Joy & Peter Paul Mounds, 1953, Dancer-Fitzgerald-Sample, reported in Linda K. Fuller, Frank Hoffmann, Beulah B Ramirez, Chocolate Fads, Folklore & Fantasies: 1,000+ Chunks of Chocolate Information (1994), p. 60.
  • There is no spit in Cremo!
    • Cremo cigars by American Tobacco, radio campaign on the new Columbia Broadcasting Service (CBS) in 1929; cited in Erik Barnouw, The Sponsor: Notes On a Modern Potentate, Oxford University Press, 1978, page 25, ISBN 0-19-502614-4.
  • So easy a caveman can do it.
    • GEICO, reported in Laura Lowell, 42 Rules of Marketing (2007), p. 21.
  • Put a tiger in your tank.
    • Esso/Exxon, reported in Brian Ash, Tiger in Your Tank: The Anatomy of an Advertising Campaign (1969), p. 60.


Unsourced

Electronics

  • Sharp Minds, Sharp Products
  • like.no.other
  • Life's Good
  • The Perfect Experience
  • Connecting people.
    • Nokia, 1992 Ove Strandberg
  • Hello Tosh, gotta Toshiba?
    • Toshiba, 1984, Gold Greenlees Trott
  • It's a Sega Genesis, it's a SegaCD, and it's a Portable CD Player!
    • Sega of America, marketing the Sega CDX console in 1994.
  • It takes AGES to be as good as SEGA
  • Thousands of possibilities. Get yours.
  • PSP. Hells Yeah. , Dude, get your own.
  • Do me a favor, plug me into a Sega
  • The Look and Sound of Perfect
  • The Audience is listening

Computing

  • What Do You Want the Internet to Be
  • Enabling Transformation
  • The Way It's Meant To Be Played
  • Powered by Intellect. Driven by Values
  • On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984.
  • Buy Opera today... And make this banner go away
  • e-business solutions
  • on demand
  • Yours Is Here
  • In a world full of Windows, we're handing out rocks
  • [It's] so easy to use, no wonder it's number one
  • So powerful, it's kind of ridiculous
  • sound.vision.soul
  • Where do you want to go today?
  • Your Potential. Our Passion. Microsoft.
  • Your Source of Digital Inspiration.
    • Multimedia InfoCenter
  • Prestigious IT jobs
    • Jobs Consulting
  • The Difference is Dell
  • Simplicity At Work, Better Buy Adobe
  • Where Information Lives
  • We Are Building A New Technology Company
  • Buy it. Sell it. Love it.
  • The World's Online Market Place
  • Experience, Results
  • If you have a reason, we have the job
  • Your Transformation Partner
  • Performance Defined,Results Delivered
  • Releasing Your Potential

Mobile and telecommunications

  • Pure Communication
  • Make The Most Of Now/How Are You?
  • The Future's Bright; The Future's Orange
  • See what you can do - O²
  • An Idea can change your life
    • Idea Cellular India
  • Express Yourself
    • AirTel Cellular Service India
  • Wherever you go, our network follows
    • Hutch Cellular India
  • Stick together
    • T-Mobile
  • Raising the bar
    • Cingular
  • Can you hear me now? Good.
    • Verizon
  • Outthinking. Outdoing
    • Convergys
  • Connecting You.. No Matter where
    • Platform Integration SA.
  • Switch to tataindicom, experience the difference
    • Tataindicom India
  • Do more, live more
    • Tataindicom India
  • BSNL best hai mere liye
    • BSNL(Bharat Sanchar Nigam Limited)
  • Connecting people
    • NOKIA
  • Enabling Technology Reach Masses
    • beetel
  • What Business Demands
    • Satyam

Stock exchanges

  • The World Puts Its Stock In US
  • Stock Market For The Digital World
  • The Index Company
  • Edge Is Efficiency

Recordings

  • Comparison With the Living Artist Reveals No Difference
  • If it's a King, It's a Hillbilly— If it's a Hillbilly, it's a King
  • Is it live, or is it Memorex?

Financial services and insurance

Financial services

  • The World's Local Bank
  • Much more To Do, With YOU In Focus
  • Hum Hai Na.. ("We are there for you.")
  • Enjoy Better Banking With RBS
  • Be rewarded
  • So rewarding

Insurance

  • I have good news...I just saved a bunch of money on my car insurance by switching to GEICO.
  • Gets you back where you belong
  • The Strength to Be There
  • Be Life Confident
  • Your Partner For Life
  • Trust Thy Name Is LIC
    • LIC [Life Insurance Corporation Of India]

Healthcare

  • Working For A Healthier World
  • Where Patients Come First
  • Science For A Better Life
  • Guidance when you Need it Most
  • Inspired People. Inspiring Results.

Fashion

  • A diamond is forever.
    • De Beers Consolidated Mines, 1948–present (invented by Frances Gerety)
  • Can't stop walking
    • Titas Footwear India
  • Create a storm
    • Monsoon
  • Easy, Breezy, Beautiful, CoverGirl
  • Every kiss begins with Kay
    • Kay Jewelers
  • For successful living
    • Diesel
  • Impossible is nothing.
  • Just do it
    • Nike, Inc. (foot wear), 1988-on, Wieden & Kennedy
  • Makes fashion fashionable
  • Maybe she's born with it. Maybe it's Maybelline
  • Rugs, It's what we do. It's all we do. And we do it better than anyone else.
    • H.A.G Carpets
  • Who wears short shorts? Nair for short shorts!
  • Fuel your instinct
    • Salomon footwear

Food and drink

General

  • Amul, The taste of India
    • Amul, a dairy co-operative movement (India).
  • When pizza's on a bagel--you can eat pizza anytime.
    • Bagel Bites
  • Beanz Meanz Heinz
  • Beef. It's what's for dinner.
    • Cattlemen's Beef
  • Bring out the Hellmann's, and bring out the best
  • How do you handle a hungry man? The Manhandlers.
  • If you like a lot of chocolate on your biscuit join our Club
  • King of good ** Kingfisher Beer, (India).
  • Jazz it up!
    • Zattaran's rice products
  • The man from Del Monte, he says yes
    • canned fruits
  • Nowt taken out
  • Once you pop the fun don't stop.
  • Only the best for the Captain's table
  • Ore-Ida! It's all-righta!
  • Pork, the other white meat.
  • There's always room for J-E-L-L-O.
  • They're waffly versatile
  • You'll never put a better bit of butter on your knife
  • We answer to a higher authority.
    • Hebrew National hot dogs
  • When it rains, it pours.
    • Morton Salt (1911)
  • You don't have to be silly to drink TK, but it helps!
    • TK minerals (Irish fizzy drinks)
  • Delightfully Tacky, Yet Unrefined
  • Leggo my Eggo
    • Eggo Waffles

Beverages

  • Watch out, there's a Humphrey about!
  • Tang! It's a kick in the glass!
    • Tang citrus juice.
Beer and liquor
  • Australians wouldn't give a Castlemaine XXXX for anything else
    • Australian Beer
  • Don't be vague, ask for Haig - Haig Scotch Whisky
  • Every Tom Jack or Walt who likes the taste of malt will like the malt in a colt 45.
  • For all you do, this Bud's for you
  • Foster's. Australian for Beer
  • From the Land of Sky-Blue Waters
  • It Starts Here
  • It's a great day for a Guinness!
  • It's Tankard that helps you excel - after one you'll do anything well!
  • Tastes Great. Less Filling
  • No Nonsense
    • John Smith's
  • Old Milwaukee, tastes as great as its name
    • Old Milwaukee, circa late 1970s
  • Probably the best lager in the world
  • Red Barrel men say the same again to a fistful of flavour - first class beer!
  • Refreshes the parts other beers cannot reach
  • Schaefer's is the one beer to have when you're having more than one!
  • Tick follows tock follows tick follows tock
  • Tonight, let it be Löwenbräu.
    • Löwenbräu, circa 1970s-1980s (United States advertising campaign by Miller Brewing Co.)
  • We drink all we can. The rest we sell.
  • Weekends are made for Michelob
  • Red Stripe: It's beer. HOORAY BEER!
  • Probably the best beer in the world!
  • You dont have to be posh to blow on becks
  • Enjoyed by mates for 130 years
  • We Make Really Good Beer. Make Of It What You Want.
    • New York Harbor Ale (Old World Brewing Company)
  • Smooth Like No Other.
    • Newcastle Brown Ale
Coffee
  • America Runs on Dunkin'
    • Dunkin Donuts
  • Celebrate the Moments of Your Life
  • Coffee at its best
  • Sanka...Everything You Love About Coffee
    • Sanka
  • The best part of waking up is Folgers in your cup.
    • Folgers Coffee (Procter & Gamble)
  • Get back your 'oo' with Typhoo
  • Time out for tiny little tea leaves in Tetley Tea
  • Typhoo puts the T in Britain, the T that stands for taste
  • Fill it to the rim...with Brim
    • Brim
  • Life is short... stay awake for it.
    • Caribou Coffee
Carbonated soft drinks
  • "A soft drink for hard bastards"
    • Ginger Beer
  • All the sugar, and twice the caffeine (of regular cola)
    • Jolt Cola, 1980s
  • Every bubble's passed its fizzical
  • Made in Scotland from girders
  • Scotland's other National Drink,
  • The totally tropical taste
  • What's the worst that can happen?
  • Who's your soda?
  • You know when you've been Tango'd
    • Tango soft drink, 1994, HHCL
  • Make 7-Up Yours!
  • World Famous in New Zealand
    • L&P, 1990s
Coca Cola
  • 11:30, Diet Coke break...
  • It's the real thing
    • 1971
  • Just for the taste of it...Diet Coke
  • Life is Good
    • 2001
  • The pause that r
    • 1929
  • The real thing
    • late-1980s
  • Real-2003-2006
  • Thanda matlab Coca Cola (in Hindi, an Indian language). It means "If its a cool drink, Its a Coca Cola"
  • Its your Heimspiel
    • coca cola (for the FIFA Soccer Worldcup 2006 in Germany)
  • Have a Coke and a Smile -1979
  • Coke is it! -1982
  • Live on the coke side of life - 2006
  • Enjoy
  • The Un-Cola - 7UP
  • Sabka Thanda Ek, Coca Cola ( in Hindi, an Indian language). It means everyone's has the same cool drink,coca cola
Pepsi Cola
  • Ask For More and you shall receive
  • All the taste, 1/3 of the calories, Pepsi Max, 1993
  • Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin' cooltalkin' highwalkin' fastlivin' evergivin' coolfizzin' Pepsi
    • 1973, Boase Massimi Pollitt
  • Pepsi
    • for those who think young
  • The Joy of Cola
  • Nothing official about it [during cricket world cup 1996]
  • Yeh Dil Maange More (in Hindi, an Indian language) - "My heart is asking for more!"
  • Pepsi. The Choice of a New Generation[1984]
  • Have a Pepsi Day! [1977]
  • Yehi hai right choice baby...AHA... (in Hindi) - "This is the right choice, baby!" [Slogan of pepsi when launched in India]
  • Yeh Hai Youngistan Meri Jaan ...New Pepsi Ad slogan in India..[2008]
  • Ithu Youngistan.. Chellam!!!!!!!!.....Pepsi slogan in Tamzhil[2008]
  • Is It In You?
  • Gatorade

Breakfast cereals

  • Apples, hazlenuts, bananas, raisins, coconuts, sultanas
  • The one and only.
  • Breakfast of Champions
    • Wheaties, 1935, Blackett-Sample-Gummert (later The Breakfast of Champions into the 1990s)
  • Central heating for kids
  • Cocoa Wheat, Cocoa Wheat, can't be beat!
    It's the creamy hot cereal with the cocoa treat
    To be big and strong, have lots of fun
    Eat Cocoa Wheat everyone!
    • Cocoa Wheat
  • I'm Cuckoo for Cocoa Puffs
  • Just like a chocolate milkshake, only crunchy
  • Kid tested. Mother approved.
  • Makes Red Blood!
    • Grape-Nuts
  • Nobody can say no to the honey nut Os in Honey Nut Cheerios
  • Not too heavy, not too light, it's just right!
    • Kelloggs Just Right
  • Race for the taste, the honey sweet taste!, the honey-nutty taste of Honey Nut Cheerios
  • Silly rabbit, Trix are for kids
  • Tell them about the honey, mummy
    • Sugar Puffs
  • The One and Only Cereal that Comes in the Shape of Animals
    • Crispy Critters
  • They're Magically Delicious [Lucky Charms]
  • Kiwi kids, are weetbix kids
    • [Weetbix]

Candy

  • The mint with the hole
    • Polo
  • A glass and a half of milk in every pound
  • How do you eat yours
    • Cream egg
  • Earth; What you'd eat if you lived on Mars
    • Mars Bar
  • A hazelnut in every bite
  • All because the lady loves Milk Tray
    • Cadbury's Milk Tray chocolates, 1970s
  • Do you eat the red ones last?
    • Smarties, 1970s or 80s on until the early 90s, revived around 2002 or 2003
  • Do you love anyone enough to give them your last Rolo
    • Rolo confectionery
  • Give me a break! Give me a break! Break me off a piece of that Kit Kat bar!
  • The longer lasting snack
  • Need a moment? Chew it over with Twix.
  • Not going anywhere for a while? Grab a Snickers.
  • See the face you love light up with Terry's All Gold
    • chocolates
  • The lighter way to enjoy chocolate
  • The sweet you can eat between meals without losing your appetite
  • Two For Me! None for you- Twix
  • What would you do for a Klondike Bar?
    • early 1990s, early 2000s
  • Where's the cream filling? Hostess cakes
  • When you've got a snack gap, Twix fits.
  • makes a nice light snack Coffie Crisp

Fast food

  • Pasta so good we've changed our name to 'Pasta Hut'(April 2008 Advertisement, to promote new pasta menu)
  • The greatest tasting pizza under one roof.
  • If it doesn't get all over the place, it doesn't belong in your face
  • Nobody does chicken like KFC
    • KFC, 2000-Present
  • Finger lickin' good!
  • Think outside the bun.
  • Do what tastes right.
    • Wendy's Restaurants
  • You've always got time for Tim Hortons
    • mid-to-late-1990s-on
  • In-N-Out, In-Out, That's what a hamburgers all about. In-N-Out Burger
  • Quality you can taste. In-N-Out Burger
  • It's jack-a-licious!
    • Jack-in-the-Box fast-food chain (coined by RuPaul)
  • Always Fresh, Tojours Frais
    • Tim Hortons
  • Can't beat that taste.
McDonalds

See: McDonald's TV campaigns and slogans

  • It's the things that make you go Mmmmm.
  • Where would you be without McDonald's?
  • Did somebody say...McDonald's?
  • Smile.
    • Put a smile on, put a smile on. Everybody come on, put a smile on
    • (advertised to children)
    • We love to see you smile
  • You deserve a break today
    • Have you had your break today?
  • (Bah dah buh, bah bah)
    • sung non-sense words, 2003
  • I'm loving it - India, 2005
Pet food
  • In tests, eight out of ten owners said their cats preferred it.
    • Whiskas; quoted in the title of a television programme as 8 out of 10 cats, a reference to the original rendering of this slogan (8 out of 10 cats prefer Whiskas) which was subsequently changed to the above.
  • Meow Mix, tastes so good cats ask for it by name.
  • It's Bacon!!! - - - -Dogs don't know it's not bacon
    • Beggin' Strips
  • Top breeders recommend it.
    • Pedigree Chum

Recreation, entertainment, and travel

  • Don't just book it. Thomas Cook it.
  • Get out there
    • Royal Caribbean cruise lines
  • Escape Completely
  • Incredible India!
  • More than the usual
    • WOW Philippines~ Department of Tourism, Philippines
  • If it is from SEIKO, It must be Good - Seiko Films, Philippines
  • Malaysia, Truly Asia, Malaysia Tourism Board
  • Enchanting Tamil Nadu
    • Tamil Nadu, India
  • Experience Yourself
    • Tamil Nadu, India
  • Vietnam. A Destination for the New Millennium
    • Vietnam Tourism Promotion Campaign ¹
  • Where Else But Queensland Beautiful one day, perfect the next
    • Queensland, Australia²
  • Pure. Natural. Unspoiled. Iceland. The Way Life Should Be.
    • Iceland Tourist Board ³
  • 100% pure New Zealand - New Zealand Tourism Promotion Campaign
  • Spain is different - Slogan coined by Manuel Fraga (Minister for Tourism of Spain during Franco's dictatorship).
  • We'll leave the light on for you. -Motel 6
  • A Kingdom of Unexpected Treasures
    • Brunei Ministry of Tourism
  • One state many worlds!!
    • Karnataka, India

Tobacco

  • Happiness is a cigar called Hamlet
    • Hamlet cigars
  • It's that Condor moment
    • Condor tobacco

Giving up

  • Tobacco is wacko if you're a teen
  • Nicorette, nicorette, you can beat the cigarette! - Nicorette Australia
  • No Gary no, no Gary no. Nooooooo Gary! No Gary no, no Gary no, no Gary, no Gary, no Gary NO! - Nicorette Australia (Note: this add was done with an all-male cheersquad performing infront of "Gary", who was reaching for a cigarette)

Transport

  • We keep your promises
  • See what brown can do for you
  • When it absolutely, positively has to be there overnight

Airlines

  • The Best Care in the Air
    • Midwest Airlines
  • Because you were born to fly
    • TAM Brazilian Airlines
  • Catch Our Smile
  • When you got it, flaunt it.
    • Braniff Airlines
  • Shining Through - Philippine Airlines
  • Making the sky the best place on earth - Air France

Automobiles

  • The Power of Dreams
  • AAMCO. Double A, <honk! honk!>, M-C-O
  • chevy drives the motor city
  • Ask the Man who Owns One
  • Bigger in Texas, Better in a Dodge
  • Born from Jets
  • Born to lead
    • Yamaha
  • The car in front is a Toyota
  • The Best Built Cars in the World
  • Drivers wanted.
  • Everything we do is driven by you
  • Ford is the Best in Texas
  • Grab life by the horns
  • Have you driven a Ford lately?
  • If only everything in life was as reliable as a Volkswagen
  • It's a Skoda. Honest.
  • Obsessed with perfection since 1897
  • Move your mind
  • Pay me now or pay me (i.e. the auto mechanic) later.
  • Zoom-Zoom
    • Mazda 2007
  • Passion For The Road
  • The Power Of Dreams
  • Quality is job one
  • The Real Thing
    • Ford Australia, 1970s
  • Right service. Right price.
  • Sheer driving pleasure
  • State of Independence
  • Think Small
  • Time to Re-Tire
  • The ultimate driving machine
  • Vorsprung durch Technik
  • You're the fuel
    • Maruti Swift, India 2005
  • Welcome to the big world
    • Maruti Esteem, India 2005
  • Let's go
    • Maruti Alto, India 2005
  • The Josh Machine
    • Ford Ikon, India
  • The Pursuit Of Perfection -- ad agency: Team One
  • Driven By Passion
  • The Beauty of All Wheel Drive

Tires

  • Tires With Muscle
  • Power is nothing without control
    • Pirelli
  • Sooner or later you'll own General
    • General

Gasoline

  • A Leading of Oil and Gas Multinational of Choice
  • Beyond Petroleum
  • Pump your money back into Canada
  • You can trust your car to the man who wears the star
  • Growth Is Life
  • A Positive A++itude
  • Gas And Beyond
    • GAIL [Gas Authority of India Limited]
  • Making Tomorrow Better
    • ONGC [Oil & Natural Gas Commission, India]
  • Bring Energy To Life
    • IOC [Indian Oil Corp]
  • Energising Lives
    • BPCL [Bharat Petroleum, India]

Retail

  • Every little helps
  • Fresh to your family from Jewel (Jewel-Osco)
  • More reasons to shop at Morrisons
    • WM Morrison's
    • The slogan is intended to be read in a Northern English accent, which makes More reasons sound similar to Morrisons
  • Vision. Innovation. Dedication.
    • The Black Rabbit Group
  • The Leader in Business to Business and Marketing Solutions!
    • Ethan's Paper Products
  • Quality food, honestly priced. (2001-2008)
  • Everyone deserves Waitrose. (2008-)
  • Why pay more
    • ASDA
  • That's ASDA price
  • Better ideas better life
  • Save money. Live better.
    • Wal-Mart
  • Don't shop for it, Argos it
    • Argos
  • Make a house a home
    • Homebase

Manufacturing and engineering

  • Steel Solutions For A Better World
  • Forever New Frontiers
  • The Miracles Of Science
  • Theres A Bit Of SAIL In Everybody
    • SAIL [Steel Authority Of India Ltd]
  • Powering A Greener Tomorrow
  • Exceed Your Vision
  • Everyday Solutions
  • Setting The Standards
  • Powering Change
    • Pratt & Whitney (A United Technologies Company)

Government, military

See also political slogans


  • Only you can prevent forest fires
    • United States Forest Service
  • The Army National Guard, You Can
  • The Army. The Edge
    • Australian Army
  • We Fly High - Republic of Singapore Air Force
  • Accelerate Your Life. - US Navy
  • Do you have it in you. - Indian Army
  • Britons (a picture of Lord Kitchener) 'wants YOU' join your country's army! GOD SAVE THE KING- British army released in late 1914 (first year of world war 1)
  • Full speed ahead.
    • US Navy
  • Army Strong.
    • US Army
  • Aim high.
    • US Air Force
  • Cross into the blue.
    • US Air Force
  • America's Air Force. No one comes close.
    • US Air Force
  • Do something amazing.
    • US Air Force
  • Above all.
    • US Air Force
  • Strength for now, strength for later. - United States Army (GOARMY.COM)
  • The only easy day was yesterday. - United States Navy Seals
  • Be a Man Among Men - Rhodesian Army
  • Terrorism Stops Here! - Rhodesian Army

Social, public service

  • Parents who use drugs have kids who use drugs
    • The Partnership for a Drug-Free America
  • This is your brain. This is your brain on drugs. Any questions?
    • The Partnership for a Drug-Free America
  • If you drink then drive, you're a bloody idiot
    • Australian road safety campaign [4]
  • Don't mess with Texas - Texas Anti-Litter campaign
  • Vote for Me - Bantay Bata 163 Election Campaign for Children's Future (ABS-CBN, Philippines)
    • Hi mum, I'm about to drive back home and, if something happens, I want you to know that... I love you and that you've been a wonderful mother, say dad I'm sorry.
    • Darling, I'm going there just in a minute. I love you... and, please, tell our children I'll miss them.

Instruments


External links

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