Ray Kroc

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McDonalds museum, Ray Kroc's first franchised restaurant in the chain, Des Plaines, Illinois, USA

Ray Kroc (October 5, 1902January 14, 1984) was an American entrepreneur, famous for significantly expanding the McDonald's Corporation from 1955.


  • "You're only as good as the people you hire." [1]
  • "If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours." [2]
  • "We have found out... that we cannot trust some people who are nonconformists… We will make conformists out of them... The organization cannot trust the individual; the individual must trust the organization." [3]
  • "If you've got time to lean, you've got time to clean." [4]
  • "It's easy to have principles when you're rich. The important thing is to have principles when you're poor." [5]
  • “The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.” [6]
  • "We provide food that customers love, day after day after day. People just want more of it."[7]
  • "Luck is a dividend of sweat. The more you sweat, the luckier you get." [8]
  • "I suffer with you. I've never seen such stupid ballplaying in all my life!" [9]
  • "None of us is as good as all of us"


  • "If you're not a risk taker, you should get the hell out of business."
  • "The quality of a leader is reflected in the standards they set for themselves."
  • "Not all that are wandering are lost; just missing at the moment."
  • "The first dollar is the most you will get if you don't love what you are doing."
  • "Take calculated risks. Act boldly and thoughtfully. Be an agile company."
  • "It takes a certain type of mind to see beauty in a hamburger"
  • "Look after the customers and the business will take care of itself."
  • "We're not in the food industry, we're in people industry. We just happen to sell hamburgers"

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