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Louise L. Hay
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A strategy is a long term plan of action designed to achieve a particular goal, as differentiated from tactics or immediate actions with resources at hand.


  • Business strategy is a battle plan for a better future.
  • You can have the greatest strategy in the world but what is the point if no one cares?
  • "Change is the (occasionally) skilful redirecting, renewing, and reconnecting of stuff (like time, money, things, jokes, knowledge, hopes, passion, and dreams) into something better for us, for someone, even for everyone."
    • Max Mckeown - 2007, Management Issues -
  • All strategy is executed through "common" people. If they don't work with the strategy then it will fail however clever, visionary, or insightful. When people work to make a strategy a success then it may succeed even if it is flawed.
  • In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.


  • "Strategy is about changing unfavorable circumstances into a favorable situation"

External links

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Look up strategy in Wiktionary, the free dictionary

See Also