Stuart Chase

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To fall in love is easy, even to remain in it is not difficult; our human loneliness is cause enough. But is a hard quest worth making to find a comrade through whose steady presence one becomes steadily the person one desires to be.
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Stuart Chase (1888-1985) was an American economist and engineer trained at MIT.

In S. I. Hayakawa's Language in Thought and Action

  • Citizens of a modern society need [...] more than that ordinary "common sense" which was defined by Stuart Chase as that which tells you that the world is flat. (p.29-30)


Possible source: The Life and Writings of Stuart Chase (1888-1985) edited By Richard Vangermeersch, Kingston, RI, USA, Elsevier.

  • Attitude is your acceptance of the natural laws, or your rejection of the natural laws.
  • For those who believe, no proof is necessary. For those who don't believe, no proof is possible.
  • Sanely applied advertising could remake the world.
  • The Lord prefers common looking people. That is why he made so many of them.
  • The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
  • Traditional nationalism cannot survive the fissioning of the atom. One world or none.
  • Democracy, as has been said of Christianity, has never really been tried.
  • I find it difficult to believe that words have no meaning in themselves, hard as I try. Habits of a lifetime are not lightly thrown aside.
  • Quoting the ILO, "a nation can afford anything it can produce." (page 211, The Proper Study of Mankind, Harper & Brothers, 1948)