William McDougall

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Happiness is understanding that friendship is more precious than mere things, more precious than getting your own way, more precious than being in situations where true principles are not at stake.
J. Donald Walters
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William McDougal (1871–1938) was an early twentieth century psychologist who spent the first part of his career in the UK and the latter part in the U.S.


  • Among all the disputes and uncertainties of the ethnographers about the races of Europe, one fact stands out clearly – namely, that we can distinguish a race of northerly distribution and origin, characterized physically by fair color of hair and skin and eyes, by tall stature and dolichocephaly (i.e. long shape of head), and mentally by great independence of character, individual initiative, and tenacity of will. Many names have been used to denote this type, ... . It is also called the Nordic type.
    • The Group Mind (p.159, Arno Press, 1973).
  • Hypnotism is undoubtedly the most important, the most fruitful and far-reaching method of experimental psychology.
    • Hypnotism (1945) by Axel Wayne Bacon. In the Preface to the 1960 edition, Nelson-Hall Co., Publishers